This project is about finding a way to convey the culture and value of Jeonju on the ONN Brand. We aim to Use a part of the product that comes out from the process of producing a product and change its use into an actual product that is more friendly to the user. The first step of the project was to think of Jeonju on the desk under the theme ONN the desk. Like the business cards used to represent themselves among stationery/office items, we want to begin development with a business card arrangement consisting of the skills and material of the human resources that represent Jeonju.
Go Soo-hwan, Instrument Craftsman, has been trimming the strings of Gayageum for more than 40 years and can tell if it is a properly made or a bad instrument just by listening to the sound. Gayageum and Geomungo are instruments that resonance is important, and it takes about a month to make a Gayageum. Although they know the name Gayageum and Geomungo, few Koreans will ever play in person or know the sound of a performance. In order to reach out to those who are unfamiliar with traditional instruments, a miniature size was built around one of the components of the instrument. There is a part of Gayageum called Anjok, which is named because it looks like a goose’s foot. As silk thread passes through the upper grooves of the Anjok, this is where the method of attaching the card was derived. Geomungo looks almost like Gayageum, but it has a ‘Gwae’. Sixteen Gwae, which are the same length and width, are different in height, making notes at different intervals. The design of the Gwae was simplified and a business card was inserted between the two Gwae.
This product was produced by collaboration between No. 12-4 Jeollabuk-do Intangible Cultural Property Akgijang(Instrument Making) and Auroi's designer Kisang Gio.
110 x 35 x 35 / 110 x 35 x 40
Producer / Design
No. 12-4 Jeollabuk-do Intangible Cultural Property Akgijang(Instrument Making)