This project is about finding a way to convey the culture and value of Jeonju on the ONN Brand. We aim to Use a part of the product that comes out from the process of producing a product and change its use into an actual product that is more friendly to the user. The first step of the project was to think of Jeonju on the desk under the theme ONN the desk. Like the business cards used to represent themselves among stationery/office items, we want to begin development with a business card arrangement consisting of the skills and material of the human resources that represent Jeonju.
Wood piece Craftsmen Kim Jong-yeon is a highly skilled person who sculpts wood with a knife to the extent that he produces props for historical dramas that represent Korea, especially those that feature many of the royal court, and is known for producing tiger shells. The craftsman's usual wooden tiger neck has been reduced to a small size for simplicity. It has simplified the existing tiger throat to reduce production time, and it feels cute and folk-style. You can use your card on the back of a tiger and feel the culture of Jeonju on your desk.
This product was produced by collaboration between No. 108 Intangible Cultural Property of Mokjogak (Wood Sculpture) and Auroi's designer Kisang Gio.
Walnut, Douglas fir
35 x 110 x 35
Producer / Design
No. 108 Intangible Cultural Property of Mokjogakjang (Wood Sculpture)